• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• Proven experience in PR, media relations, or brand management.
• Excellent communication, writing, and presentation skills.
• Strong networking and relationship-building abilities.
• Knowledge of social media and digital marketing trends.
• Ability to work under pressure and manage crises effectively.

Key Responsibilities:

• Develop and maintain relationships with various brands, ensuring a mutual understanding of marketing goals and objectives. Facilitate partnerships and collaborations that align with the company's image and strategy.
• Act as the primary point of contact for PR and marketing agencies. Coordinate campaigns, communicate company needs, and ensure that project goals are met on time and within budget.
• Develop and implement comprehensive PR strategies that effectively promote the company's image, products, and services. Monitor industry trends and adjust strategies accordingly.
• Cultivate and maintain relationships with media outlets. Craft and distribute press releases, organize press conferences, and handle public inquiries. Monitor media coverage and report on PR outcomes.
• Plan and execute PR events, such as product launches or press days, ensuring they align with the company’s brand and PR goals. Coordinate with internal teams and external partners for successful execution.
• Oversee the creation of engaging and relevant content for various platforms, including social media, company website, and press materials. Ensure consistency in messaging and brand voice.
• Develop and implement crisis communication strategies. Provide guidance and support during crises to mitigate negative publicity and maintain the company's reputation.
• Track and analyze PR campaigns' performance using various metrics. Provide reports on campaign effectiveness and ROI to stakeholders.
• Mentor and guide PR team members. Manage team workflow and ensure professional development opportunities.

• Must have 2-3 experience of working with Digital Media Channel in business development.
• Acquire projects for our Social media channels, generate revenue by marketing businesses (B2B) using SA Time platforms.
• Must have strong connections/relations in overall Pakistan.