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150, M Block, Gulburg III, Lahore - Pakistan.
T: +(92-42) 35882864, 35882865
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For Marketing:
T: +(92-42) 35882864, 35882865
E: [email protected]

For Support:
Mr. Khuram Shahzad
Mobile: +92-322-8585675
T: +(92-42) 35882864, 35882865
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E: [email protected]

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Dedicated Short codes

A dedicated short code enables you to receive all messages sent to that short code. It removes the need for the sender to include a keyword and is ideal for long term campaigns.

It would be great if every business could afford their own dedicated short code,  and maybe someday it will be like cell phone numbers and every business will have them.  But for now unless you have an extreme marketing budget the chances of being able to afford your own dedicated short code is probably not in your near future.  The process of getting your own dedicated short code is also very time consuming, do not think it’s like picking a telephone number. It will take a minimum of three months before you are able to meet all the requirements and obtain all of the approvals necessary to start using your new short code.

However, that time period will allow you to get everything (including your own platform) ready so when you get approval you may start message service.

Generally speaking most businesses are not in a financial position to afford their own dedicated short code, they don’t have the technological skills to build a platform, and cannot take the time work out all the details.

If a large business is set on having their own dedicated short code, has the money but not the time or technical skills they may opt to have a third party provider assist them.  However, it is still going to be costly and take some time.  Here are just a few things you can expect when trying to obtain your own SMS short code through a third party:

  • Short Code PTA yearly charges 6000/-
  • Mobile Operators Monthly Warranties – “All depend on your business plan”
  • Mobile Operators Monthly Service Charges. Rs 25,000 each operators
  • A minimum 6 month commitment
  • Any charges from cell phone companies billed to the short code (these are fairly rare and not too expensive, but they do happen)

Keep in mind whether you choose to get your own dedicated short code or have a third party provider do it for you that it is going to take anywhere from 6-12 weeks to get the provisioning of the short code approved.

As you can see, there are a number of huge differences when comparing using a dedicated vs. shared short code. Shared short codes are the most common, most cost effective, and by far the easiest to obtain. When considering whether to choose a shared or dedicated short code do your research and make sure you are aware of all the pros and cons, chances are the comparisons will have you researching SMS shared short code providers.